PRIVACY POLICY.

Last Updated: January 25, 2026

1. Introduction

Undrdawg Athletics ("we," "us," "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the "Site").

By using the Site, you consent to the data practices described in this policy.

2. Information We Collect

Information You Provide Directly:

  • Identity Data: Name, username, date of birth
  • Contact Data: Email address, phone number, billing and shipping addresses
  • Account Data: Username, password, preferences
  • Transaction Data: Purchase history, payment card information (processed securely through third-party payment processors)
  • Communications: Messages you send us, survey responses, customer service interactions

Information Collected Automatically:

  • Technical Data: IP address, browser type, device information, operating system
  • Usage Data: Pages visited, time spent on pages, links clicked, referring website
  • Cookies and Tracking: We use cookies and similar technologies (see Section 8)

3. How We Use Your Information

We use your information for the following purposes:

  • Service Delivery: Process transactions, manage accounts, deliver products/services
  • Communication: Send order confirmations, updates, customer support responses
  • Marketing: Send promotional materials (with your consent where required)
  • Improvement: Analyze usage patterns to improve our Site and services
  • Legal Compliance: Comply with legal obligations and protect our rights
  • Security: Detect and prevent fraud, abuse, and security incidents

Legal Basis for Processing (if applicable under GDPR):

  • Performance of contract
  • Legitimate interests
  • Legal compliance
  • Your consent (which you may withdraw)

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service Providers: Payment processors, shipping companies, email services, analytics providers
  • Business Transfers: In connection with mergers, acquisitions, or asset sales
  • Legal Requirements: When required by law or to protect rights and safety
  • With Your Consent: When you authorize us to share information

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • Encryption of data in transit (SSL/TLS)
  • Secure server infrastructure
  • Access controls and authentication
  • Regular security assessments

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access: Request copies of your personal data
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal data
  • Restriction: Request restriction of processing
  • Portability: Request transfer of your data to another service
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please use the contact form available on our website or the privacy request mechanism provided in your account settings.

California Residents: Under the California Consumer Privacy Act (CCPA), you have specific rights regarding your personal information. [Include CCPA-specific disclosures if you serve California customers]

8. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Remember your preferences
  • Understand how you use our Site
  • Deliver targeted advertising
  • Analyze Site performance

You can control cookies through your browser settings. Note that disabling cookies may limit Site functionality.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

10. Children's Privacy

Our Site is not intended for individuals under 13 years of age. We do not knowingly collect information from children. If we discover we have collected information from a child, we will promptly delete it.

11. International Data Transfers

If you access our Site from outside the United States, your information may be transferred to and processed in the United States, which may have different data protection laws than your jurisdiction.

12. Do Not Track Signals

Some browsers incorporate a "Do Not Track" feature. Our Site does not currently respond to Do Not Track signals.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on this page with a new "Last Updated" date. Your continued use after changes constitutes acceptance.

14. Contact Us

For questions or concerns about this Privacy Policy or our data practices, please use the contact form available on our website.

If you believe we have not adequately addressed your concerns, you may have the right to lodge a complaint with a data protection authority.